Ferrero Rocher has introduced a line of premium chocolate bars, inspired by the hazelnut truffle of the same name.
For more than three years, a team of 50 people worked to develop more than 300 recipes before finding the desired balance of taste and texture for the best quality chocolate bar and new way to experience Ferrero Rocher. Dressed in the brand's golden wrapper, the bars are combined in distinctive layers of crunchy hazelnut pieces, refined chocolate and creamy fillings. The gentle dome on each square recalls the distinctive shape of Ferrero specialties.
The 3.1-oz. bars come in four flavors: Original Milk Hazelnut, 55% Dark Hazelnut, White Hazelnut, and Hazelnut & Almond. They will be available at retailers nationwide for a suggested retail price of $3.
“For the Ferrero Rocher bar, we focused on carefully selected ingredients like delicious, crunchy hazelnuts and fine chocolate with a premium design aesthetic to create a product that tastes as good as it looks,” said Mark Wakefield, SVP premium chocolate, North America, Ferrero. “The packaging design resonates with our consumer and everything they’re looking for in a premium chocolate offering. The craftmanship is truly unmatched. The reception has been fantastic all around the world and we’re looking forward to offering it in the U.S.”