Candid has introduced whole-plant, lower-sugar chocolate product called NOONS.  

Candid uses simple, healthy ingredients to create one of the cleanest chocolate products on the market. There are no emulsifiers, unnatural sweeteners or added cane sugar. The chocolate snacks are made from organic ingredients including tropical fruits and superfoods. NOONS are paleo-friendly, vegan, gluten-free and non-GMO. 

Sweetened with cacao fruit, which is usually discarded in the chocolate-making process, Candid delivers products that reduce waste and offer an improved nutritional profile. Cacao fruit provides a delicate sweetness and added health nutrients, including magnesium, B vitamins and various antioxidants.

The company's first four flavors in the U.S. market are Pineapple & Coconut, Banana & Nibs, Golden Berry Turmeric & Mango, and Mango & Cinnamon. NOONS offer a deep dark chocolate taste with slightly fruity, tart undertones and a pleasant, crunchy texture.

Candid is also raising the standards of sustainable snacking. NOONS are packaged in a recyclable box and compostable inner bag. Candid works directly with small-holder farmers in Latin America to responsibly source ingredients and support regenerative agroforestry.

The company, co-founded by entrepreneur Chris Kajander, debuted in January 2020 and is currently selling online and in more than 100 retail locations across the New York metro area. Candid is expanding in 2020 to strategic markets throughout the U.S.

"NOONS are meant to be healthier, snackier and more fun,” Kajander said. “If customers want to dig deeper and learn about our mission, they'll find that Candid supports regenerative agroforestry and ethical trade. But if they just want a delicious chocolate snack, that's fine, too.”