CandyRific has promoted Clark Taylor to v.p. of sales.

Taylor has worked for the candymaker, which creates its own lines of candy with licenses with brands including M&M’s, Skittles and Disney, for three years.

“Clark’s new role will help CandyRific accelerate our focus on customer centric products, and a more tailored approach to the licensed sales of our existing and future new partners,” says Rob Auerbach, president of CandyRific.

During Taylor’s time at CandyRific, he worked with the Western Region and several national accounts in a sales and marketing role. He was instrumental in bringing a new perspective to the sales operations and implementation of a new long-range planning direction for the company.

Taylor’s experience prior to working at CandyRific includes 30 years in consumer products brands. He has worked for such brands as PEZ Candy, Del Monte Foods, Shikai Natural Products and Dow Consumer Brands.