SweeTARTS is expanding its Soft & Chewy Ropes candy line with Twisted Rainbow Punch Ropes and Twisted Mixed Berry Ropes Bites. 

Both new products offer consumers a multi-faceted experience full of vibrant colors and flavors that are rolling out to mass market, grocery and convenience stores nationwide this spring.

"SweeTARTS Soft & Chewy Ropes are our fastest growing item in recent brand history, and we are so excited to bring fans not one, but two, new variations of these popular candies," said Ashley Incarnato, senior brand manager at Ferrara. "At SweeTARTS, we are always looking to innovate and tap into trends like the colorful appeal of rainbows and the increasingly popular mixed berry flavor profile. This is yet another way for SweeTARTS to take our most popular products and appeal to consumers, old and new!"

SweeTARTS Twisted Rainbow Punch Ropes take the classic sweet and tart flavor fusion a step further by bringing in a beautiful swirl of vibrant hues. Each multi-colored, twisted rope offers a fruit punch flavor mixed with a delicately tart filling. 

SweeTARTS Twisted Rainbow Punch Ropes are sold at mass, grocery and convenience stores nationwide and available in four sizes: 3-oz. small peg, S.R.P. $1.99; 3.5-oz. share pack, S.R.P. $1.99; 5-oz. medium peg, S.R.P. $2.49; 9-oz. laydown bag, S.R.P. $3.49.

SweeTARTS Twisted Mixed Berry Ropes Bites are the newest poppable treat that combine three tangy berry flavors — Cherry, Strawberry and Raspberry — twisted together and filled with a matching, delicately tart center. SweeTARTS Ropes Bites were a top-ranking innovation in 2019, and berry flavors are rapidly growing in the market making this new treat a perfect match. 

SweeTARTS Twisted Mixed Berry Rope Bites are sold at mass, grocery and convenience stores nationwide and available in four sizes: 3-oz. small peg, S.R.P. $1.99; 3.5-oz. share pack, S.R.P. $1.99; 5-oz. peg, S.R.P. $2.49; 8-oz. standup, S.R.P. $3.99.