Just in time for National English Muffin Day on April 23, 2022, Wolferman's Bakery has released a National English Muffin Day Collection.

Wolferman's Bakery has released its Halloween Bakery Gift Box, as well as a Halloween Tote Gift.

Wolferman's, a proud purveyor of exceptional baked goods and specialty foods for more than 100 years, has introduced a new brand positioning designed to more fully communicate its breadth of assortment and quality offerings, while increasing awareness and appeal among a broader range of customers.

Snack Food & Wholesale Bakery was recently able to speak with Michelle Farabaugh, chief marketing officer, Harry & David, about Wolferman's new brand positioning. 

Decorated for your Easter feasting table, this Carrot Cake Roll features shredded carrots, cinnamon, golden raisins, walnuts, and vanilla cream cheese filling all carefully rolled-up and hand-frosted by Wolferman’s expert bakers.

Handcrafted in the Wolferman’s bakery, 12 yeast-leavened buns are flavored with a delicate mixture of cinnamon, sugar, ginger, nutmeg and plump raisins, delivered fresh to your door ready to heat and serve, complete with creamy icing for a sweet and tasty topping.

Crafted in Wolferman's own bakery, this spiced Bundt cake is made with real apples and cinnamon and then filled with a delightful blend of New York-style cheesecake, maple syrup, and sour cream.

In honor of Cinnamon Roll Day coming up on April 10, Wolferman’s is excited to expand its product assortment with a new Limited-Edition Gigantic Cinnamon Roll.

Wolferman's recently launched a new Signature English Muffin flavor, cornmeal. 

Wolferman's recently re-released Pumpkin Spice Signature English muffins, which come in six packages, with four muffins per package.