When it comes to corporate social responsibility (CSR), consumers say they want more than just aspiration-based mission statements, says new research from Cone Communications. The 2012 corporate social trend tracker points out that 84% of Americans hold companies accountable for producing and communicating the results of sustainable responsibility commitments by going beyond the mission to communicate progress against well-defined purpose. Some 40% even say they won’t purchase a company’s products or services if CSR results aren’t conveyed.
