A recent consumer satisfaction survey indicates that consumers feel better about products from Sara Lee, now a Hillshire Brands company, and Quaker Oats than they did a year ago, but aren’t as crazy about Kraft Foods.
Sara Lee Corp. says Hillshire Brands Co. is the new name for its North American business that will be spun off later this month. Sean Connolly, current CEO of Sara Lee North American Retail & Foodservice will become CEO of Hillshire Brands.
