Consumers seek better-for-you baked goods and snacks that taste good, are packed with nutritious ingredients and fit their lifestyles. Ingredient manufacturers are providing what bakers and snack manufacturers need to develop products to meet those important consumer demands.
Baked goods and snacks made with fruits, nuts and chocolate get a second look from consumers, as food manufacturers continue to introduce better-for-you products and tout these ingredients’ nutritional benefits.
As consumers’ interest in healthy eating continues to grow, so does their search for flavorful, prepared foods—including baked goods and snacks—with fewer calories and less salt, processed sugar and artificial ingredients. Products made with nutritious ingredients that have been around forever, such as fruit, nuts and chocolate, are more likely to find their way into the shopping carts of these concerned consumers.