According to Proprietary 2015 Technomic Dessert Bar Report, the most important factor to consumers when purchasing dessert bars is unique pairings of ingredients.

Pamela's new flavors include Intense Ginger Spice Oat Up Bars, Peanut Butter Oat Up Bars, 2 Chocolates + Almonds Oat Up Bars, Cranberry Orange Oat Up Bars, and Cinnamon Oatmeal Oat Up Bars.