Mason Dixie Foods, the only ready-to-bake clean-label frozen biscuit brand, has announced the debut of two first-to-market product lines shaking up the frozen aisle, Scones and Sweet Rolls.

King’s Hawaiian has updated its brand identity.

Maple sweet rolls feature a sweet roll with delicious maple filling and creamy icing.

Tastykake's new Apple Cinnamon Sweet Rolls feature tasty sweet rolls with an apple cinnamon filling.

When it comes to sweet goods like doughnuts, Danishes, sweet rolls, muffins and coffee cake, the market is in a state of flux. As Walter Postelwait, president of Pak Group LLC/Bellarise Baking Ingredients, Pasadena, CA, puts it: “The total segment appears to be growing slowly, but has hot pockets of activity.”

Tastykake's new limited edition Cherry Sweet Rolls will be available at retail outlets until May 21.