Just over half of consumers plan to hand out candy.
October 26, 2022
While concern over COVID-19 and inflation continues to decline, Numerator says consumers are less likely to attend typical Halloween celebrations and are cutting back on Halloween decor, costumes and candy.
Reese’s is the top brand among Easter candy buyers.
April 13, 2022
Numerator has published findings from an Easter 2022 consumer sentiment study to understand consumer celebration and shopping intentions, as well as inflation and COVID-19 impacts on the Easter holiday.
YTD seasonal candy sales up 29 percent versus a year ago.
October 20, 2021
Numerator has launched a Candy Tracker to monitor omnichannel sales trends, promotional activity, and advertising for both seasonal and non-seasonal candy.
The tracker also shows that when looking at year-to-date sales for 2021, the candy category has seen further growth of 9 percent, compared to the same period in 2020.