Appearances matter. As clichė as it is, that idea came to mind when I learned two U.S. District Court judges had last week denied motions by Just Born, Inc. and Ferrara Candy Co. to dismiss separate theater-box slack-fill lawsuits brought against the candy companies this year.
Nonetheless, Today's Jeff Rosen ―who leads us to believe he’s quite a candy lover ―goes on a movie house shopping spree in the segment, purchasing Nestlé and Just Born products. He then returns to the studio and carefully stands up the boxes, cutting open a flap in each one to show the amount of white space there is before one sees actual candy.