Social media marketing | Snack Food & Wholesale Bakery

Items Tagged with 'Social media marketing'

ARTICLES

Mintel: 39% of consumers have made purchases on social media

Research firm recommends representing consumers of all backgrounds on social media.

June 6, 2022

With 90 percent of consumers aware of brand pages and accounts on social media — and only 10 percent who say they avoid brands’ social media pages — the opportunity for consumer engagement is huge.

Kinder Bueno introduces celebrity-inspired Instagram filter

Brand partners with filmmaker Cole Walliser to develop filter.

June 14, 2021

Kinder Bueno is celebrating #NationalSelfieDay on Monday, June 21 by introducing buenobot by Kinder Bueno, a celebrity-inspired Instagram filter to help consumers feel like stars in their daily lives.

Mars’ Tim LeBel expounds on treat trends

Following the recently released survey about how consumers view confections as a treat, Mars’ president of sales dives deeper into the subject.

Bernie Pacyniak

March 7, 2018

When Mars Wrigley Confectionery U.S. sought to update an earlier survey conducted by the company on consumer behavior, it did so to see “how Millennials and Baby Boomers experience treats, the role of social media in treating and more.”

Snapchat

How Skittles is tapping into Snapchat's marketing potential

Candy brand is just one of many smartly sponsoring filters on the social media app

Crystal Lindell

February 17, 2016

Companies like Skittles are sponsoring Snapchat filters and lenses for a day, and then users are voluntarily using the various brands’ images on their photos and videos.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.