I was a bit skeptical about the intent and outcome of male-dominated industries trying to appeal to women when I attended a seminar on marketing to women at the PACK EXPO International last week. From what I could tell from walking around the showroom floor, packaging certainly seemed to be a male-dominated industry. However, considering the seminar’s speaker, Marti Barletta, is both a woman and an expert in the field, I had high hopes that the talk would offer plenty of insight.