Marketing seasonal candy | Snack Food & Wholesale Bakery

Items Tagged with 'Marketing seasonal candy'

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Seasonal Candy

Hershey extends lucrative Halloween season through 'harvest' tie-in

Candy maker expands its fall offerings, connecting them to its Halloween products in attempt to benefit both themes.

October 1, 2014

Halloween has gradually taken over the fall season, with witches and ghosts haunting storefronts as soon as September hits.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.

Items Tagged with 'Marketing seasonal candy'

ARTICLES

Hershey extends lucrative Halloween season through 'harvest' tie-in

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