Research firm found urban consumers will spend 33% more than rural consumers.
December 17, 2019
While online shopping has erased geographic barriers for many consumers, there are holiday shopping behaviors that differ between urban and rural consumers.
Shoppers may dream of a white Christmas, but this holiday season will have retailers seeing green — and lots of it, according to new data from the National Retail Federation and Prosper Insight & Analytics.
Holiday retail sales are expected to be especially bright this season, thanks, in part, to some Americans getting a head start on shopping, a new survey sponsored by the National Retail Federation (NRF) found.
Consumers won’t shy away from Halloween shopping this year, with the average household expected to spend $125 on candy, costumes, decorations and other Halloween items.