As I sipped my coffee this morning, taking in the “fire and fury “ headline from the Chicago Tribune, I happened to notice a teaser headline in the Food & Dining section of the paper. “This is how much candy you can get for $5.”
Wrigley and Mars Chocolate North America have implemented a fresh, research-driven approach to driving incremental purchases across all products typically found at check out.
When it comes to Easter candy sales, mass, drug and grocery stores weren’t the only ones trying to make a sale before the Easter bunny made all of his stops.