“ChocoStyle itself comes from the idea of focusing on what people love best. So we asked ourselves, ‘Who likes chocolate? Men or Women? Mostly women.’ Then, ‘What else do women like?’ And we said, ‘Fashion. And what in fashion? Fashion is too vague. So shoes.’ It was just something that emotionally connects," says Virgilio Rubini, president of ChocoStyle Int’l.

Was that another tremor you felt on the West Coast? No, the earth didn’t move, but there was some shakin’ going on. There’s a new powerhouse distributor in the region.

Eby-Brown is to distribution companies what Mars and Hershey are to chocolate. In fact, Eby-Brown is the largest privately owned distributor in the United States, with more than $5 Billion in annual sales.