Global marketplace requires flexibility, market knowledge, speed to address evolving consumer needs.

Currency devaluations complicate sales projections and year-to-year comparisons while regional conflicts continue to wreak havoc on confectionery consumption. Nonetheless, wherever there’s peace and stability, consumers want a bit of the “sweet life.”

Geography, positioning affect global growth of candy companies

Emerging and even mature markets hold promise for solid confectionery growth, but primarily for those that show ingenuity, innovation and insight.

Asia Pacific region continues to emerge as the global confectionery industry’s new growth engine.