This is the grand opening of Sugar Factory in Rosemont, Chicago. Although the store has been open since November last year, they’re making it official now with a red carpet and celebrity appearances by Blackhawks Hall-of-Famer Bobby Hull, America’s Got Talent host Nick Cannon and — most importantly — Keeping Up With the Kardashians star Kylie Jenner.

Pop music dances around the room as Katy Perry, Rihanna, Gerald Butler and other pop culture icons with lollipops in hand smile coyly down at everyone who steps into Sugar Factory’s new location in Rosemont, Ill.

Described as combination of “MTV meets Willy Wonka,” Las Vegas-based Sugar Factory will open a new 8,000-sq.-ft. brasserie and retail store near Chicago’s O’Hare Airport.

Chariassa Davidovici is one of those special people who actually believes she can make her sweet dreams come true.

“Our new East Coast home will have the signature Sugar Factory sweets our fans love, but there will be specific touches to the D.C. location that you cannot get anywhere else,” says owner, Charissa Davidovici.

In the past, manufacturers would choose either one of the products and make a line filled with only hard candies, or only lollipops. While it was, and still is, a successful plan, candy companies are seeing a third option: launching both a hard candy and a lollipop.

The Las Vegas-based company announced today it would open a retail shop in Los Angeles to cater to stars and sweet lovers alike.

With the opening of their newest location in Brooklyn, Sugar Factory will provide their signature sweets and treats, including classic novelties and their famed Couture Pops.