Published in the journal Appetite, research by Felipe Reinoso Carvalho, Janice Wang, Raymond van Ee, Dominique Persoone and Charles Spence suggests music may affect the way listeners taste chocolate, particularly its perceived “creaminess.”
"The challenge," Mitchell Koulouris says, "is how to connect the chocolate back to the song." To date, Koulouris has formulated 200 recipes tied to songs.