Mars Wrigley Confectionery has revamped its American Heritage Chocolate brand to incorporate a more universal exploration of how chocolate is enjoyed and experienced by its consumers.
When I arrived at my early morning media appointment with Mars Chocolate North America Wednesday during the Sweets and Snacks Expo,* I was expecting the usual — a look at the company’s new products, followed by a discussion about said products, followed by them handing me a glorious bag of samples filled with said products (preferably with M&M’s characters on it).
