Rebrand aims to appeal to family-focused audience.
April 19, 2021
With growing consumer demand for lower sugar, lower calorie organic dark chocolate, nib mor is redesigning its packaging with vibrant colors and unique iconography to appeal to its family-focused audience.
Though smaller brands have more diffi culty winning shelf space and consumer purchases than well-established,multinational brands, they often have more flexibility and can adapt quicker to trends and consumer needs.
Clif Bar & Co., Dagoba Organic Chocolate and NibMor are some of the most recent companies and brands to seek and receive Rainbow Alliance certification for their products.