Trü Frü to operate as business unit within Mars following the successful acquisition of KIND and Nature's Bakery.

Retail buyers attending ECRM’s Everyday and Summer Seasonal Candy Planning session Aug. 28-Sept. 1 in San Diego have selected winners of the 2022 Buyer's Choice Awards.

The Most Innovative New Product Awards recognize the most innovative confectionery and snack products and the companies that created them.

Trü Frü reports continued growth despite challenges brought on by the pandemic, labor shortages, supply chain bottlenecks and loss of harvests worldwide due to extreme climate events.

Trü Frü is changing the way America snacks, one satisfied craving at a time, with the launch of its new Piña Colada, White Chocolate, and Coconut Covered Pineapple snack.