Consumers are still wanting to treat themselves, but by making better-for-you confection choices. This webinar will examine variables that factor into nutritionally improved candy sales today, including ingredients and label claims.
Attend our exclusive webinar to learn about better-for-you confection choices. Better-for-you options remain key for consumers, who still are searching for indulgent candy choices, but in a healthier format. This webinar will explore the demand for better-for-you confections, looking at factors that drive sales in the market, as well as trends in the category.
Learning objectives:
- Discover strategies for developing and marketing B4U confectionery
- Understand evolving consumer preferences in the category
- Identify key ingredients and label claims that influence purchasing decisions
- Explore flavors of B4U products
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