Candy Industry Blog | Snack Food & Wholesale Bakery

Skittles

We need to talk about the Skittles Twitter account and its ‘Awesomeness’

The Skittles Twitter account is hilarious, cheeky, and great candy marketing

May 27, 2020

“The Official Tweeter of Awesomeness” in the bio should be more than enough to give you an idea of how this account is run.

Pandemic-related changes in shopping behavior a boon for convenience stores

As stay-at-home restrictions loosen, shoppers likely to make quick trips close to home.

Alyse Thompson

May 20, 2020

As stay-at-home restrictions loosen, new opportunities will arise for convenience retailers, Nielsen says. The research and analytics firm contends leery consumers still want to make quick trips close to home.

What will the world look like once COVID-19 has passed?

From retail business models to shopping behaviors and travel, everything is already different, and more change is coming.

Crystal Lindell

May 13, 2020

From retail business models to shopping behaviors and travel, everything is already different, and more change is coming.

FONA: Premium products offer enjoyment during COVID-19 pandemic

Chocolate, bakery product launches with premium claims increase between 2017-2020.

Alyse Thompson

May 6, 2020

With the next headline bringing worse news than the last, many consumers are seeking enjoyment in any place they can. That means they’re turning to premium products, according to insights from FONA International.

Is Amazon the savior or the grim reaper of retail?

More consumers are relying on Amazon as their go-to shopping hub, but is this good or bad for manufacturers’ retail goals?

Crystal Lindell

April 29, 2020

Is Amazon the online shopping hub that will save the candy industry? As people look to avoid going out into the world, is this where manufacturers should be looking to make most of their sales?

Shoppers are trying to stay loyal to brands during the COVID-19 pandemic

More than half of consumers say purchasing a specific brand is critical.

Alyse Thompson

April 23, 2020

In these unprecedented times, it’s comforting to stick to things you know and understand. New survey results from Toluna and Harris Interactive reveal consumers are trying to stay loyal to their favorite brands, but it may not always be possible given product shortages.

Coronavirus

What COVID-19 teaches Americans about who’s really essential

Frontline workers are keeping the country running and deserve to be treated as such.

Crystal Lindell

April 15, 2020

We have come to realize just how incredibly dependent we are on the frontline (and often low-pay) employees we take for granted. It turns out it’s the factory workers, the delivery truck drivers and the grocery store clerks who truly make this country run.

How consumers are shopping online during the COVID-19 pandemic

CPG sales increased by $8.5 billion in the two weeks ending March 21, Nielsen says, but sales are slowing.

Alyse Thompson

April 8, 2020

With governments issuing shelter-in-place orders and concerns over the coronavirus spreading in public, it’s not a surprise consumers are turning to the Internet to get what they need.

There’s a promising future for confectionery (if we work together)

President of Montreal-based Splendid Chocolates offers optimism in light of the coronavirus pandemic.

Doug Liberman

March 31, 2020

Doug Liberman, president of Montreal-based Splendid Chocolates, says the confectionery industry should work together to preserve everything that makes the industry great and bring consumers the products they'll want now and once the coronavirus pandemic is over.