Leo Burnett’s “BrandShelter” study about American’s view of the economy and the future shows a serious mood change amongst consumers. According to the study, 70% of those polled believe that the recovery is at least two years away. Bernie Pacyniak explains why confectionery companies should take now.
I don’t think I could call myself a journalist if I missed the Thanksgiving news peg. Oh, you know, the time of year when each of us is required to make a list of all the things we should be thankful for. But, looking back on the year, it wasn’t hard to find a cornucopia of anti-praises.
What better way to kick off Chocolate Week in the Big Apple last Wednesday then with a chocolaty catwalk? The glitzy parade of models donning Broadway-themed haut couture at the Chocolate Fashion Show Nov. 12 appropriately inaugurated the 14th annual New York Chocolate Show, which featured 65 exhibitors and the Food Fête media event.
Earlier this week I came across a headline that suggested candy taxes don’t inhibit caloric intake. The report, dubbed “Overreaching on Obesity: Governments Consider New Taxes on Soda and Candy,” drives home the notion that mandating a healthier public through sin taxes isn’t effective.
If there were any confectionery companies out there having doubts about marketing to youth, there’s now 211 billion reasons to do so. New research from the 2012 Harris Poll YouthPulse (SM) study estimates that American youth (those 8 to 24 years old) will have $211 billion dollars to spend in 2012. And yes, that’s billion - with a B.
Many years ago I covered commodities for a weekly bakery newsletter known as “The Orange Sheet.” It was so named because the four-sheeter actually was printed on bright, Halloween orange paper, the publishers reckoning that the background would prevent anyone from photocopying the contents and passing it on without subscribing.
I’ll admit it, I was initially skeptical about the impact of climate change on the world. No doubt, it stemmed from my cynical and contrarian nature, one that prevents me from immediately joining a bandwagon.
If you sell candy and you’re not on Facebook yet, then I have really bad for news for you - the world has passed you by while you did not pass Go and did not collect $200. But don’t take my 20-something word for it, just look at the data.
Recently, the existing U.S. sugar program has been getting much more scrutiny by not only those paying higher prices â consumers as well as the confectionery and baking commodity buyers â but from our politicians as well. Oh wait, is there an election coming up?
Subscribe
