The company has launched new packaging for its energy bars that features a patent-pending QR-code system, which when scanned with a smart phone, provides test results from the bar’s batch, showing measurable amounts of specific allergens.
“Given our faster-than-expected progress, we are pushing ourselves even harder and will set new environmental goals in our next CSR report using our 2013 numbers as our baseline,” adds O’Day.
The change is one of the big steps it’s take as part of a new initiative aimed at increasing customers across the country. The company also is debuting a new logo and website.
“The modern design offers more functionality and transparency of Bell’s products and services while the enhanced content allows for greater outreach to our customers, communicating our brand and showcasing some of our latest innovations,” she says.
It isn’t for certain the company will follow through with the sweet deal. It’s largely focused on learning the perceived value, says Robbie Vorhaus, a company spokesman.
More than 800 people, many dressed up as gangsters and flappers, gathered at 8 p.m. on Saturday, Feb. 22. Together, supporters raised more than $180,000, up at least $70,000 from last year. Proceeds will help fund student scholarships for The French Pastry School’s L’Art de la Patisserie and L’Art du Gateau programs.
Kurisu has more than nine years of experience in sales and will be responsible for coordinating and developing sales and marketing activities for Hawaiian Host in the Asia-Pacific region, excluding Japan.