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Crystal Lindell

Crystal Lindell, Former editor-in-chief of Candy Industry Magazine. While here she has worked on Candy Industry Magazine, Food Engineering Magazine and Food Safety Strategies. She holds a master’s degree in public affairs reporting from the University of Illinois – Springfield and a bachelor’s degree in political science from Western Illinois University. And her favorite breakfast is a cup of espresso and Twix bar.

Articles

ARTICLES

Clipping coupons? There will be apps for that.

Crystal Lindell

January 18, 2012

A new report from Juniper Research has found mobile coupon’s global redemption rate will average more than 8% by 2016 - an eightfold increase over the best paper coupon campaigns. Associate Editor Crystal Lindell looks at what this could mean for candy companies.

Crystal Lindell

January 9, 2012

New Year’s resolution season may seem like the time to give up candy, but it should be just the opposite.

Crystal Lindell

January 4, 2012

Alas, the Republican presidential primaries have finally brought us some candy-related news. But, when 18-year-old Chloe Thomas asked presidential hopeful Mitt Romney about Pop Rocks, it wasn't just the topic that was off base, but the entire request.

Crystal Lindell

December 7, 2011

Finally, the stars are starting to align for all the students out there wishing they could just pop a piece of watermelon gum during history class. Glee Gum pointed me to new research from the National Center for Biotechnology Information, that shows chewing gum five minutes before cognitive tests improved performance.

Crystal Lindell

November 22, 2011

I don’t think I could call myself a journalist if I missed the Thanksgiving news peg. Oh, you know, the time of year when each of us is required to make a list of all the things we should be thankful for. But, looking back on the year, it wasn’t hard to find a cornucopia of anti-praises.

Crystal Lindell

November 2, 2011

If there were any confectionery companies out there having doubts about marketing to youth, there’s now 211 billion reasons to do so. New research from the 2012 Harris Poll YouthPulse (SM) study estimates that American youth (those 8 to 24 years old) will have $211 billion dollars to spend in 2012. And yes, that’s billion - with a B.

Crystal Lindell

October 12, 2011

If you sell candy and you’re not on Facebook yet, then I have really bad for news for you - the world has passed you by while you did not pass Go and did not collect $200. But don’t take my 20-something word for it, just look at the data.

Crystal Lindell

September 28, 2011

I just returned from the ECRM Candy Annual Planning EPPS event, held Sept. 18-21 at the Orlando World Center Marriott Resort in Orlando, Fla.

Crystal Lindell

September 14, 2011

Wanted Ad: Single white female seeks chocolate company that pays fair wages, uses organic ingredients and shares bliss. Willing to buy candy bar if needs are met.

Crystal Lindell

August 31, 2011

When you walk into Dulce Landia, you can’t help but feel an intense urge to find a bat and swing it as hard you can - at the pinatas. Dulce Landia, which roughly translates to “candy land,” is a Chicago area-based chain of confectionery stores that specializes in products imported from Mexico and other South American countries.

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