The merger of the Biscuit & Cracker Manufacturers Association (B&CMA) with the American Bakers Association (ABA) is reaping the anticipated benefits. Perhaps even more. The "Stronger Together" tour has officially ended, but the synergies continue to build.

In 1986, a major branded cookie and cracker company attempted to capture the expertise of the master bakers who would soon be retiring. The hope was to capture and catalogue the vast baking knowledge they had accumulated over the years with some method of artificial intelligence.