Puffed and extruded snacks are experiencing a renaissance. There are many different types of snacks in this category for shoppers to choose from, including traditional, healthier and even "free-from" options like gluten-free.
Frozen snacks and appetizers are staples in most households, pizza rolls, for example, are a quintessential American snack. And the freezer case has been slowly evolving to meet consumers' needs, branching out beyond typical heat-and-serve snacks.
Doughnuts now run the gamut from sweet to savory, and there are no flavor combinations that are off limits: you might see a Fruity Pebbles doughnut, and maple bacon has become commonplace. And growth continues.
As much as the tortilla category stays the same, it also has been striving to include more clean-label, non-GMO, and organic options. The standard white flour or corn tortilla that you see on grocery shelves will continue to persist, but consumers may see vegetable options like sweet potato tortillas alongside them, too.
Bakery snacks like snack cakes have always been an indulgent category. And even as nutritionally improved products continue to trend-forward in other industry categories, snack cake sales don’t waver.
Tortilla chips and tortillas are as American as they come, even though they are, of course, of Mexican origin. Manufacturers are putting their own spin on new products to entice consumers to buy more, and also to keep the category fresh.
More companies across the food industry have been transitioning to software systems versus paper to manage sanitation scheduling, processes and documentation. This allows them to integrate with sanitation standard operating procedures (SSOPs) and also help improve food safety. They can also help better coordinate regular facility maintenance tasks.
Bakery snacks, including key segments like pastries, doughnuts, muffins, snack cakes and more, remain a staple in Americans' snacking routines. Whether shoppers are looking for an indulgent snack or a better-for-you item, there's something for everyone.
Consumers are reading labels more, looking for products that are nutritious, with ingredients that are easy to understand and that work with their family's budget. While there's no official definition of "clean label," consumers and the snack and bakery industry have their own definition in mind.