Company: Liz Lovely, Inc., Waitsfield, Vt.
Web site: www.LizLovely.com
Introduced: September 2007
Distribution: National via United Natural Foods and Liz Lovely Web site
Suggested Retail: $3.99-$4.39 for “2 big ones”

Company: The Baker, Boulder, Colo.
Web site:  www.TheBakerOrganic.com
Introduced: September 2007
Distribution: Regional - Washington, Oregon, California and Colorado

Certified organic by Quality Assurance International and the U.S. Department of Agriculture, this new line of hearty, premium breads is free from preservatives and artificial ingredients. It’s also packed with whole grain goodness and fiber. Consumers can choose from six varieties: Pomegranate & Blueberry, Green Tea & Goji Berry, 7 Grain & Fiber, 100% Whole Wheat, Spelt Ancient Grain and Yoga - a blend featuring cranberries and pumpkin seeds. The Baker brand also offers mini baguettes and seeded rolls.

Liz Lovely’s large cookies come in five varieties: Cowboy Cookies, Cowgirl Cookies, Peanut Butter Classics, Ginger Snapdragons and Mochadamia Mountains. Each dairy- and egg-free offering is certified organic, vegan and fair trade. They come two to a pack for sharing.

This limited-edition product is an extension of Tasty Baking’s well-known sponge cake line and will be sold while supplies last. As a philanthropic introduction, 10% of the proceeds from the sale of the Tastykake will be donated to www.BreastCancer.org, a Narbeth, Pa.-based online resource “dedicated to helping women and their loved ones make sense of the complex medical and personal information about breast cancer.”

These crispy cracker sticks are made from baked wheat and are available in four flavors: Crunchy Wheat, Vanilla, Honey Butter and Pizza. They come in a box with 10 individually wrapped packs inside. Each serving contains 90 calories and has 0 g. of trans fat.