The new offerings from Kool-Aid and Warheads Rock Candy Sticks will be available in seasonal two-packs with a holiday design, along with Warheads Countdown Calendar and Hilco’s peppermint spoons.
The new Voortman Snack Size Wafers feature the brand's classic, crispy vanilla- and chocolate-flavored crème wafers packaged in a convenient on-the-go snacking format.
This move comes as part of a strategic effort to elevate the brand’s presence in retail environments and enhance its appeal among health-conscious consumers.
Retailer’s first significant private label line debut in recent years boasts sweet treats, dessert toppings, seasonal favorites, scented candles, and more designed to celebrate life’s everyday moments.