Tortilla versatility, better-for-you ingredients and on-trend flavors continue to attract consumers looking for bread replacements and healthier eating options.

Sweet goods - including doughnuts, Danish, sweet rolls, coffee cakes and muffins - continue to hit consumers' sweet spot when it comes to snacking.

Despite growing demand for healthier snacks, consumers continue to turn to a perennial favorite - the snack cake - when seeking an indulgent and flavorful treat.

While tradition remains strong in the mature desserts segment, portion control, gluten-free and clean label, along with new flavor-forward profiles, continue to make inroads.

While the classics are still cornerstones of the cookie category, new flavors and formulations continue to vie for more market share.

Despite the lack of appreciable growth in pizza over the past year, select segments still display glimpses of innovation—and we’re far from fully realizing pizza’s potential.

While traditional bun and roll products continue to sell well, bakeries have ?diversified product offerings to include portion-controlled and nutrition-forward ?items, with more specialty products on the horizon.

Traditional breads remain strong, but impending changes already afoot across the category will shape the next generation of products.

Consumer demand for nutritional bars continues to climb. Success for this flourishing category going forward will rely on manufacturers’ continued understanding of trends driving sales.

We celebrate National Doughnut Day on the first Friday of June each year, to honor the service of women from the Salvation Army who served doughnuts to the troops back in World War I.