Bold and ethnic flavors and breakfast products breathe new life to frozen snacks and appetizers, while slight better-for-you tweaks seek to attract attention.
The frozen snacks and appetizers category is seeing growth as consumers ask for—and brands attempt to deliver—bold, international flavors to complement traditional, tried-and-true favorites. As always, millennial consumers remain vital to the success of this segment of frozen foods.
As consumer demand for more and diverse baked goods and snacks heats up, today’s ovens and fryers let bakers and snack producers increase production while reducing related costs.
Introduced just in time for National Pepperoni Pizza Day on Sept. 20, Farm Rich’s Pepperoni Pizza Roll-Ups offer consumers a quick-and-easy mini meal or snack.
Despite flat sales, bright spots of growth in frozen appetizers and snacks help point toward the next generation of products that will breathe new life into the category.
Just in time for National Pretzel Day, April 26, Auntie Anne’s Frozen Soft Pretzels are now available at grocery stores and mass market stores nationwide.
Fazoli’s Chicken Alfredo Flatbread from Fazoli’s Snacks features toasted flatbread topped with grilled white meat chicken, garlic Alfredo sauce and more.