Spicy, savory and contrasting remain flavor favorites in the baked goods and snack categories, while reds and all-natural colors are tops for adding visual appeal.
Select segments of salty snacks like extruded snacks, chips and pretzels have aligned with prevailing shopper desires, and their sales numbers show it.
When it comes to snacking, consumers want want to have their salty snack and eat it too. Or, to put it another way, they want their salty snacks to be indulgent, but they also want them to be healthier.