Growth in the popcorn category is being driven by new flavor innovations and new packaging sizes and formats. Hot and spicy microwave popcorn and cheddar jalapeño popcorn in family-size bags are just two examples. Expect to see more innovation in the near future.
Opopop is celebrating its one-year anniversary this week with the launch of a limited edition Birthday Flavor Wrapped Kernels Birthday big bag, and a week of giveaways with over $1k worth of prizes for consumers to celebrate and enjoy.