When fans tune into Season 18 of NBC's "The Voice" this spring to discover the newest talent to hit the stage, they'll also discover an assortment of new chip flavors from the Lay's brand.

Dang Foods, the Asian-American snack brand best known for creating the Original Coconut Chip, and for its Sticky-Rice Chips and Dang Bars, has unveiled new packaging, a new logo and marketing initiatives centered around staking its claim as the first Asian-American snack brand in the U.S.

To help this month’s Leaplings have a joyful birthday, Lay’s is “chipping” in on the celebrations that only happen once every four years.

Driven by demand for convenience, "better for you" ingredients and indulgence, the lines between meals and snacks have become increasingly blurred.

When Frito-Lay sought to introduce a brand of better-for-you snacks, they identified a group of ultimate influencers to inform their strategy.

On Thursday, February 6th, Cape Cod will bring a classic to potato chip lovers everywhere with the launch of Sour Cream & Onion.

Through a partnership with Adult Swim's animated pop culture phenomenon, Rick and Morty, this year's Pringles ad goes where no Big Game ad has gone before.

This month, Kettle Brand has added two bold, new flavors to its chip lineup, now available at select retailers and nationwide this coming February: Farmstand Ranch and Parmesan Garlic.