A’ja Wilson, four-time WNBA All-Star, 2020 Kia WNBA Most Valuable Player, 2018 Kia WNBA Rookie of the Year, and Olympic gold medalist joins NBA All-Stars LeBron James and Jayson Tatum as Ruffles’ newest partner.

Not all potato chips are created equal. And competition among up-and-coming chip brands is fierce in this highly mature retail snack segment valued at $8.9 billion, per IRI, Chicago. In chips, a select few companies and longstanding legacy brands dominate annual sales and market share.

The two new condiment flavors will be available for a limited time only on Snacks.com.

Lay's rereleases its Flavor Swap lineup, including Doritos, Funyuns, and Cheetos mashups, along with brand-new Lay's Kettle Cooked Fritos Chili Cheese.

Confetti Snacks are minimally processed and never deep-fried, like other veggie chips and extruded “puff” style snacks.

ADM and tna solutions speak on prevailing R&D trends in the expanding chip market.

Mindright’s Popped Chips include the brand’s signature brain boosting superfood concoction featuring Ginseng, Lion’s Mane, and L-Theanine, in addition to vitamins B6, B12, and a variety of antioxidants.

Mister Bee has upgraded its entire facilities with a new fryer, computerized seasoning, state-of-the-art bagging process, and new warehouse.

Green Sahara's three chip flavors include flavors from African countries such as Morocco, Tunisia, Egypt, and more.

Doritos' new Tangy Tamarind chips mark the first time a tamarind flavor is available from a major salty snack brand in the U.S.