For the first time ever, KIND Snacks will empower its fans to choose its next bar flavor in a nationwide “Raise the Bar” contest, aided by celebrity chef Daphne Oz.
Todd Southerland, senior vice president and food & agribusiness industry manager at SunTrust Bank looks at strategies smaller food companies are using to capture more of the market.
It’s rare for a food product to check so many boxes in the minds of consumers that it becomes, essentially, universally beloved. But such is the case for snack and nutritional bars.
Is it too late to jump on the snack- and protein-bar bandwagon? Maybe not. Though to say the snack- and energy-bar market is overwhelmingly crowded doesn’t even begin to describe the current climate of the landscape.
The Honey Fruit Bar uses a combination of raisin paste, honey, rolled oats and cookie flour to deliver a great tasting meal replacer with a health halo.