The research combines consumer psychology and semiotics to deliver unique insights into how color generates meaning across products, brands and categories.
Ferrara brand commits to using real ingredients, sustainable packaging, protecting forests.
March 18, 2021
Black Forest is making a commitment to become a sustainable brand by using real ingredients, moving to fully sustainable packaging, continuing to plant and protect forests, and reducing its impact in its production.
“The pandemic has had various impacts on consumer behavior,” explains Rebeka Davis, account manager, GNT USA. “On the one hand, many people have been indulging more in chocolate and sugar confectionery; on the other, eight in ten worldwide say they plan to adopt healthier eating and drinking habits.”
Red is said to evoke love, passion and anger, but in addition to those feelings, GNT says it can inspire excitement and encourage consumers to explore food and drink.