Marking the New York City bakery’s first venture into cannabis, the incredibles chocolate bars celebrate Magnolia Bakery’s signature banana pudding and red velvet cupcakes.
Organigram said Trailblazer’s modernized brand identity and revitalized product lineup represent an opportunity to connect with consumers whose needs were previously unmet by the company's brand portfolio.
Leaders from Cresco Labs, Insa talk product development, merchandising, ecommerce, and other cannabis retail considerations.
August 25, 2023
With the goal of promoting larger basket sizes and repeat trips, retailers have developed several strategies spanning product development, merchandising, packaging, and ecommerce to drive purchases of cannabis-infused food products.