The gum and mints market is hard up for innovation, and people just don’t seem to be that excited when companies come up with yet one more name for “mint.”
“This is fun and what baseball is all about,” says Bill Ripken, co-chairman and executive v.p. of Ripken Baseball. “Bring some kids together on a field, throw out a few pouches of gum, some gloves, bats and balls and see what happens. Big League Chew brings out the fun in the game.”
When Tic Tac mints announced plans to introduce a new “Tic Tac Shakeless” yesterday on Twitter, the company probably wasn’t expecting its fans to actually like the idea.