New Balance, in partnership with Big League Chew, has launched a special-edition collection of shoes in celebration of National Bubble Gum Day this month.
The Tic Tac brand is joining forces with global audio streaming service Spotify to offer Hear For It, a unique event series that employs Spotify's streaming intelligence to target listeners and consumers who exemplify the fun and refreshing personality of the Tic Tac brand.
Ferrero Group and its affiliate, Ferrara Candy Co., won big at the 2019 Product of the Year Awards, sweeping the confectionery categories and one snack category.
Mars, Mondelēz, and Hershey are the leading marketers of gum.
January 2, 2019
Market research firm Packaged Facts estimates chewing gum sales comprise 11 percent of the total U.S. retail candy market, which also includes chocolate and non-chocolate candy products.