Factors influencing the global sugar confectionery industry include a growing inclination to gift confectionery products and investments by market players in promotional activities.

Big League Chew has added Slammin’ Strawberry to its shredded bubble gum roster. Exclusive to the popular softball character pouch, the new and improved flavor will be available at retail stores later this spring.

Baby Ruth and Trident Vibes have been recognized as 2020 Products of the Year, a consumer-voted award for product innovation.

Big League Chew partnered with Dylan’s Candy Bar to celebrate National Bubble Gum Day Feb. 7 with festivities at eight Dylan’s locations.

New Balance, in partnership with Big League Chew, has launched a special-edition collection of shoes in celebration of National Bubble Gum Day this month.

The Tic Tac brand is joining forces with global audio streaming service Spotify to offer Hear For It, a unique event series that employs Spotify's streaming intelligence to target listeners and consumers who exemplify the fun and refreshing personality of the Tic Tac brand. 

The Ferrero Group is launching Tic Tac Coca-Cola, the result of a unique collaboration between the two iconic brands.