Hu announced the expansion of its product line with the introduction of Snack-Size bars, hitting shelves this September in dark and milk chocolate flavors.
The new offerings from Kool-Aid and Warheads Rock Candy Sticks will be available in seasonal two-packs with a holiday design, along with Warheads Countdown Calendar and Hilco’s peppermint spoons.
Atkins has introduced a new creative campaign, "Atkins Way," an embodiment of the brand's new emotional brand positioning, along with a series of new product offerings.