The 2025 seasonal lineup includes Sweet Cherry and Campfire S’mores for summer, Caramel Apple and Pumpkin Pie for fall, and Hot Chocolate and Celtic Sea Salt for the winter holidays.
Consumers can experience the ultimate sour candy challenge with IT’SUGAR’s exclusive collaboration inspired by Joely Live’s hit YouTube series, "Pucker Up."
Both treats are crafted to be free from the top 9 allergens, are made with certified organic, non-GMO, vegan ingredients, and are completely free of artificial dyes.