Consumers are actively looking to change their diets by reducing their sugar intake and live healthier lifestyles, but there are many challenges to achieving sugar reduction.
Thin and crispy, wafers are often enjoyed while they’re sandwiching cream — but for decades, candy companies have also incorporated them into tasty, textural confections.
Innova Market Insights said new product development is reflecting the industry’s push toward added value, both in terms of taste and nutritional benefits.