Anne Shaeffer first had the idea while walking through the chocolate section of the grocery store and wondering to herself, “How can most people tell the difference between good and not-so-good chocolate before they buy?”

“It comes from the inspiration of wanting to create an extraordinary-tasting chocolate that’s also good for you,” says Julie Pech, owner.

When Impact Confections was looking into launching new versions of their popular sour flavors, they knew exactly which segment they wanted to tap into - chewy candy.

Mouths will be watering with Jelly Belly’s new jelly bean flavor: Pancakes & Maple Syrup.

FONA sees Americans eating more protein in desserts, chocolate and snacks.

A surf board still hangs in the executive offices of Santa Cruz Nutritionals (SCN). It's a testament to the company’s namesake city, and a reminder of the days when the company's founders actually surfed.

The brightly-colored vials of sour candy powder each contain candy crystals, and come with unique names and flavors.

Created with sharing in mind, these mini cups are the sized-down version of Justin’s original peanut butter cups.

Ocean’s Halo Seaweed Snacks come in easily consumable sheets and three flavors: Sea Salt, Texas BBQ and Sriracha.

Made with 100 percent whole grain, these Breakfast Biscuits provide long-lasting energy along with the unmistakable crunch and honey sweet taste of the classic breakfast cereal.