The Danish confectionery brand aims to capture the essence of summer with its latest vibrant collection.

Color Changers were reportedly a hit last year, with over half a million bags sold throughout the summer season.

The movie-inspired packaging includes Fudge Stripes and Kinder Joy eggs.

Included in the offerings: a new range of pressed candy which includes Fruitz—Assorted Fruit-Shaped Pressed Candy, Watermelon Powder Filled Gumballs, and Puzzle-Shaped Gummies.

The candy bar has been a cornerstone of Americana snack identity for many generations. 

Joining the Baby Bottle Pop portfolio is the all-new Baby Bottle Pop Twisters: a new, multi-textured candy with a crunchy outer shell, a sweet chewy candy, and a pop of sour powder at the core.

The company introduced new confectionery and snack products at Sweets & Snacks Expo this week, plus new AR and image recognition technology.

Joining the roster of the brand are single-serve package options, Cookie Bites, as well as new additions to Nancy Adams’s Tub Line.

The new lineup includes Sour Punch Gummies and Pickle Roulette Straws, Red Vines Movie Mix Twists Tray, and more Sour Punch products.

New products from Ferrero Rocher, Kinder, Keebler, and other brands also revealed by America’s fastest-growing confections company.