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Ferra

Ferrara’s Mariah Havens talks Halloween, Amazon and that BRACH’S Turkey Dinner Candy Corn

The senior brand manager of seasonal marketing says Ferrara has turned to eCommerce, packaging changes and an elongated selling season to remain successful during tumultuous times.
October 7, 2020
"At Ferrara, we know that unique innovations and exclusive product offerings help to drive people in-store. As polarizing as it may be, there’s no better example than the recent release of BRACH’S Turkey Dinner Candy Corn, created exclusively for Walgreens," Havens said.
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Tic Tac Big Berry Adventure

Tic Tac launches Big Berry Adventure

Product follows launch of Fruit Adventure assortment.
September 29, 2020

Created to inspire fun and adventurous moments for consumers, Big Berry Adventure is beginning to roll out on shelves nationwide.


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Ferrara candy corn 2020

Ferrara introduces new candy corn varieties

Chicago-based company has 85 percent share of candy corn market, according to IRI.
September 24, 2020

The Chicago-based company continues to produce iconic seasonal favorites, such as Brach's Classic Candy Corn, and has innovated with unique flavors, shapes and line extensions.


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Treat Town
Halloween 2020

An inside look at how Mars Wrigley is working to save Halloween

Tim LeBel, chief Halloween officer, talks Mars Wrigley’s new virtual trick-or-treating app, retail strategies and how it plans to navigate winter holidays.
Crystal Lindell
Crystal Lindell
September 16, 2020
“While we know the holiday might look different — whether trick-or-treating happens or not, we want to be there for our consumers,” said Tim LeBel, chief Halloween officer and president of sales, Mars Wrigley U.S.
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